1st successful operation for ARRONDI with Kusmi Tea
By offering its customers a donation at the checkout in its 170 shops in France, the famous French tea brand has just met with great success by collecting more than €31,000 in 3 months. This sum will be donated in full to Mécénat Chirurgie Cardiaque enable two children to undergo heart surgery.
L'Arrondi en caisse, a micro-donation for a great cause
L'ARRONDI is a solidarity collection program based on a simple principle: every customer can make a micro-donation at the checkout in one of Kusmi Tea's boutiques or on its website. 100% of the funds collected are donated to the associations supported.
The advantages of micro-donation are many," explains Adèle Cecchy, Project Manager at MicroDon, "it mobilizes employees, engages customers, anchors the brand locally and, of course, creates a real social and humanitarian impact by generating donations for associations.
Espérance, heart surgery thanks to ARRONDI
Set up from July to September 2019, in the 170 Kusmi Tea boutiques in France and its online sales site, the ARRONDI solution raised €31,189, a sum that will pay for the operation of 2 children with heart problems, including Espérance, a 1 1/2-year-old girl from Madagascar.
This is the4th operation of this kind for Kusmi Tea, and in view of its success, we're looking forward to 2020!
